Eagle Family Foods Group

Consumer

Richfield, OH

Current

2015

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Eagle Family Foods Group (“Eagle”) is a leading domestic manufacturer of canned milk, popcorn and other salty snack products. Eagle operates in two stable and growing categories within canned milk with #1 branded market share in sweetened condensed milk and #2 branded share in evaporated milk, as well as #1 private label market share in each category. Additionally, Eagle manufactures ready-to-eat popcorn under the brand G.H. Cretors, as well as private label popcorn and other salty snack products for a diverse set of retail customers. G.H. Cretors is one of the fastest growing brands in the ready-to-eat popcorn category. Eagle’s products have a rich history with the 150-year heritage of the iconic Eagle canned milk brand and strong consumer awareness of the Cretors family name as the inventors of the popcorn machine.

" When I set out on my own to build a new food platform after a long career at The J.M. Smucker Company, I was looking for more than just a financial partner. I was attracted to Kelso because of its emphasis on alignment of interest and its track record of partnership. In addition to the firm’s successful 35-year investing history, the longevity and stability of its investment team and the considerable amount of personal capital invested significantly differentiated them from other firms. "

- Paul Wagstaff, CEO of Eagle Family Foods Group

Highlights

Partnership Aspects that Led to Sourcing of Transaction

Kelso was selected by Paul Wagstaff, a successful and seasoned food executive, to build a food platform together. Kelso’s unique characteristics were responsible for our selection by Paul as his Partner of Choice: our 35+ years of investing, the stability and longevity of our team and our focus on alignment of interest.

Partnered with a Best-in-Class Management Team with Demonstrated Success

CEO Paul Wagstaff is a very accomplished food executive and was formerly the President of J.M. Smucker’s U.S. Retail Consumer Foods division. He assembled a team of food industry veterans to help build the Eagle platform, and the team committed to invest substantial equity in the company.

Demonstrated Ability to Execute a Corporate Carve-out

Our ability to move quickly through an accelerated due diligence process and cause minimal business disruption to the seller was critical to being selected as the preferred buyer of the Eagle canned milk assets. Kelso’s commitment to smoothly transition key employees into the new Eagle Family Foods organization was also a differentiating factor.

Buyer of Choice for Family-Owned Business

Eight months after closing the initial investment, Kelso and management invested additional equity into Eagle to complete the acquisition of Cornfields, Inc. Kelso purchased Cornfields from the founding Cretors family in a negotiated transaction. The Eagle management team’s reputation for building brands was a key factor in the Cretors family’s decision to sell their company to Eagle.

Post Investment Highlights

  • In December 2015, Kelso purchased the Eagle canned milk assets from The J.M. Smucker Company as part of a negotiated transaction. This acquisition established the foundation upon which to build a portfolio of food brands.
  • On August 1, 2016, Eagle successfully transitioned to its own ERP system, on time and on budget.
  • In August 2016, Eagle closed on the acquisition of Cornfields, Inc., a leading branded and private label manufacturer of popcorn and other salty snack products, which significantly increased the size of the business.

Kelso Team

Phil Berney
Co-Chief Executive Officer
Matt Edgerton
Investment Partner
Bill Frayer
Vice President
Will Sherrill
Associate

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